How did you become acquainted with Anna and the label, and what are your recollections of the first photographic collaboration?
I was first introduced to Anna on our first shoot together in 2019 with Emma Kalfus on location, fun shoot! Anna has a really interesting sense of humour.
What were your first impressions of the label?
Effortless and really cool!
How would you describe Anna’s signature aesthetic, and what elements of the label are you personally drawn to?
I think what appeals to me about Anna aesthetic are the palettes / simplicity of the collections but mostly I love the tailoring aspect of her work.
Describe how you collaborate with Anna from a creative perspective. Talk to the considerations of studio vs location shoot.
Anna has always been really lovely to work with, she enables the artists to contribute to the process and provide their own signature to the shoot, she’s always supportive of ideas and she applies lots of hard work on the days too.
As for studio vs location, again Anna places so much trust and collaboration with the artist she works with and enables an open discussion for concepts / locations etc and is always open to ideas!
ANNA QUAN’S campaigns showcase immense diversity form a talent perspective. How does this casting directive inspire you?
Anna has a really great eye in casting and I feel like every time it is inspired by the looks/collection, and Anna has a really great skill at looking at the story as a whole before its done.
How have the label’s campaign shoots evolved during the last 10 years, and are there any consistent elements that you believe define the overarching ANNA QUAN mood across all campaigns?
Perhaps to the question above, but I think the use of multiple models during shoot has been a really cool evolution, its so fun to see Anna cast those girls. And no doubt I think its the effortless luxury feeling to the collections that remained consistent over the time we have worked together that stands out to me.
Talk to a memorable on-set moment that you have had with Anna.
There are many, but to answer that question I have to say that Anna hands down gets the best catering on set and those on set moments are amazing :)
This indepth discussion continues the celebration of ANNA QUAN's milestone 10 year anniversary, along with the release of never before seen content, an unveiling of our logo rebrand, and an updated take on the label's most iconic shirt, the White Anne Shirt.