● Oversee and update the Marketing Calendar, ensuring it includes all weekly planned media launches.

● Participate in the creation and execution of comprehensive 360-degree marketing campaigns for product launches, brand initiatives, and activations.

● Monitor and analyse the performance of digital marketing channels and campaigns, evaluating their success against predefined ROI and KPIs.

● Engage in collaborative efforts with MM,Social Media Coordinator, and ecomm teams to identify target metrics and develop personalised campaigns aimed at lead nurturing and customer acquisition and retention.

● Craft compelling and engaging copy for the website, social media platforms, and blog posts, maintaining a strong and consistent brand voice across all content.

● Conduct research to stay informed on the latest trends and audience preferences, using insights to guide marketing strategies and decisions.

● Document key points and action items during marketing meetings, contributing strategic insights to weekly team discussions.

● Provide marketing support to the Wholesale department, aligning efforts with overall marketing strategies and objectives.



● Lead the development and optimization of email and SMS marketing campaigns for the AU and US markets, aiming to enhance engagement and drive revenue growth.

● Update automated emails bi-weekly with fresh content and copy.

● Use current data and analytics to improve key metrics across email and SMS marketing campaigns, contributing to the overall success of marketing efforts.

● Manage the strategy, planning, creation, and execution of all email marketing campaigns in Klaviyo. Set up SMS campaigns, and online journal content, ensuring a cohesive and consistent brand message across all channels.

● Coordinate closely with the E-commerce, social media, and marketing teams to align content planning and messaging, participating in weekly meetings to ensure a unified marketing approach.



● Plan and execute advertising campaigns in coordination with the Marketing Manager, focusing on key calendar moments and ensuring brand consistency across all paid media channels, including Facebook META and Google.

● Manage the creative approval process for all campaigns, working closely with the Marketing Manager and Creative Director.

● Ensure timely handover of advertising assets to external agencies, facilitating a smooth transition and clear communication.

● Oversee the affiliate platform, securing strategic placements in key digital media outlets to maximise brand exposure and engagement.



● Manage all aspects of casting for shoots, including liaising with modelling agencies, negotiating rates, and reconciling invoices.

● Organise and produce essential documents for shoots, such as call sheets and run sheets and creative briefs in coordination with MM.

● Assist in scouting and securing new talent, including photographers, stylists, art directors, and videographers, and manage their rates and contracts.

● Provide support during shoot run-throughs and event activations to ensure smooth execution.

● Assist with managing Sponsors and brand collabs. Hand over assets and media in accordance with the critical path with current sponsors. Manage current relationships and prospect future partners.



● Taking the initiative to work outside your SOW and deliver above and exceeding KPIs for the ANNA QUAN business

● Meeting & improving deadlines across Digital Marketing. Taking initiative to manage the wider team on meeting critical path deadlines

● Provide key insights to trends noticed across wholesale & DTC channels to inform the wider AQ team and influence design, marketing & the online buy

● Noticing quick wins and making actionable recommendations regarding restock opportunities or Wholesale strategy

● Keeping sales and Wholesale/DTC sell through & targets front of mind with everything you do

● Proudly maintaining a clean & organised work environment



● Proven experience in a marketing role with a strong focus on digital marketing and campaign management.

● 2-3 years in a similar role.

● Exceptional writing and communication skills, with the ability to produce engaging and persuasive content.

● Strong analytical abilities, capable of measuring and interpreting marketing performance data.

● Experience in managing and coordinating photo shoots and event activations.

● Strong organisational skills and attention to detail.

● Ability to negotiate and manage relationships with creative professionals.

● Experience with planning and executing paid advertising campaigns across various platforms.

● Familiarity with affiliate marketing strategies and platforms.

● Strong project management skills, with the ability to manage multiple campaigns and deadlines.

● Proven expertise in CRM and SMS marketing, with a track record of growing and optimising email and SMS campaigns.

● Strong data analysis skills, with the ability to leverage insights for strategic decision-making.

● Excellent coordination and communication skills, capable of working effectively with multiple teams to align marketing strategies.


Please send cover letter and CV to